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30 September, 2008

Meet the CIPO

Filed under: intellectual property, news — Tags: , , , — Enrico @ 9:30 am

Creative Commons License Photo credit: slworking2

Philips Christmas light

IP Faber had the opportunity to be present at the IPBC 2008 in Amsterdam.

It has been very interesting and somehow unexpected gathering.

The focus of the conference was not really on the main role of the CIPO (Chief Intellectual Property Officer) but on its powers and definition.

After all, the word “CIPO” has been invented only in 2004 and it is a very new professional entity!

So 5 people were invited to talk about their experience as CIPO. The first one has been Ruud Peters of Philips, a smallish company that sometimes takes newspapers headlines for some not very important  breakthrough inventions…

Ruud Peters says that Philips IP dept. is made up of 17 offices around the globe and some 500 people. The IP dept. was started in 1977. Ruud says that it is important to understand that if you work in IP for large companies you need to collaborate with other companies (I do believe the same applies to SMEs even more). Philips started to work in China in 2000 and then in India, now 40 people are already working in those countries. Peters says Philips is a global corporation also from this (IP centric) point of view and this sounds new to us: nobody has tried to talk about globalization from the IP department point of view.

In fact we think that this is a key point: in the knowledge era you cannot miss IP as one of the main drivers for development and innovation, so it would be rather interesting putting together a sort of “IP Globalization index“.

Peters sees the major challenge is expanding and enabling open innovation on one part and on the other part executing and doing things together with other companies: he’s right as knowledge monopoly managed through IP regulation could be opposite to open innovation!  And this will probably be one of the main task to accomplish in the next few decades.

(IP Faber thinks open innovation is a key factor in today business, contact us if you need further advice)

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29 September, 2008

IP Faber rilancia il sito Right2Create

Filed under: news — Tags: , — Enrico @ 5:24 pm

Right2create.com è online!

 

Come richiesto dai tanti nostri utenti, i creattivi (no, non è un refuso di stampa!) hanno un nuovo punto di ritrovo online.

 

Se sei uno scrittore, un  musicista, un autore, un imprenditore, se sei un inventore, un designer o un creativo, visita il www.right2create.com, dove puoi trovare tante (ma forse non ancora tutte) le risposte alle tue domande:

 

  • come scrivo una liberatoria?
  • se scrivo un libro e lo pubblico, quali sono i miei diritti d’autore e quali quelli dell’editore?
  • come posso tutelare la mia immagine in TV, su internet o sui giornali?
  • cosa succede se metto in circolazione un brano musicale composto da me?
  • ho una start up: come posso registrare un marchio?
  • come faccio a scrivere un accordo di cessione di diritti e un accordo di segretezza (NDA)
  • che cosa vuol dire privacy?
  • come posso utilizzare, negoziare e difendere il copyright?

Aiutaci a implementare nuove funzioni sul sito utilizzando la pagina apposita e a completare con altri testi sulla proprietà intellettuale Right2Create. Ricorda che Right2Create è stato pensato come il sito di riferimento per i creativi, aiutaci a migliorarlo. 

Vorremmo anche costruire una community intorno a questi temi, ma per farlo vogliamo sapere di cosa ti occupi e quali potrebbero essere le tematiche a cui sei più interessato. Ti preghiamo quindi di scriverci usando il form presente sul sito di Right2Create per dirci quello che pensi.

 

(IP Faber ha un sito, http://www.ipfaber.com, dedicato alle aziende e ai clienti corporate e un sito, http://www.right2create.com, dedicato alle persone e ai creativi che hanno bisogno di alcune informazioni basilari sui marchi, sul diritto d’autore e sulla proprietà intellettuale che non trovano altrove)

25 September, 2008

A new vision is born: meet the new Digital Music Experience

Filed under: internet, IT, marketing, thoughts — Tags: , , , , — Enrico @ 11:10 am

 Creative Commons LicensePhoto credit: Petr Urbancik

In one of the most compelling and intriguing articles ever appeared on a blog, Ian Rogers, a well regarded Yahoo! executive, urges the music industry to find out a new vision.

The blog, titled “CONVENIENCE WINS, HUBRIS LOSES AND CONTENT VS. CONTEXT” is also a brief history of the music industry as seen from a techno geek of the last 10 years and we want to thank Mr. Rogers for sharing with us his thoughts, and a vision that at IP Faber we are continously proposing since our inception.

Roger’s statement “it’s time we pay closer attention to consumer” is both revolutionary and strategic. Back in 1999 Recording Labels got to know what was Napster, but instead of understanding a changing life phenomenon and offering some kind of alterative, they started suing Napster and other P2P sites and their users.

But P2P is a technology platform, inherent to tcp/ip protocol and is therefore not good or bad in itself, but hey, is so easy to sue a company for infringing copyright! Technology changes at a fast pace, so after Napster and a pletora of other P2P websites, it was the time for Gnutella and P2P software (that actually doesn’t use the website for storing music). Gnutella is basically a way for sharing bits (any kind of electronic data) between 2 computers connected to one or more networks.

Mr. Rogers correctly says that this is “trivial, is physics and unstoppable”. 

It’s physics, it’s unstoppable. Period.

That’s why you need to put your energy elsewhere. So he urged music labels to sell their content to their users in the format they were asking for: MP3Make it easy, he wrote, and convenience will beat free. This was in 1999.

The convenience beats free.  They did the opposite: instead of creating a blue ocean, they went for the old-fashioned way and decided to sell music via internet protected with DRM (SDMI, Liquid Audio, Pressplay, Coral, etc). Any success? None. Any hope they’ll ever make it? Nope.

So, the question is: what do costumer want? A nice, fast and secure experience.

Hum, let me think… oh yes, I’ve got it, this is iTunes: friendly interface, easy to use (and buy) platform, good price on quality ratio (well, almost).

Amazon is doing it also better, because it is adding the first DRM free music experience working on any digital player. Music is becoming what it was at the beginning: copyrighted art without Digital Right Management. Ian Rogers acknowledges the same: “Amazon’s finally doing what was clearly the right solution in 1999. Music in the format that people actually want it in, with a Web-based experience that’s simple and works with any device.”

Now let’s go back back to the people who have the power to change things (if they ever want to): what are you guys still waiting for?

(IP Faber: solutions for copyright which makes sense. Contact Us)

Il pensiero di Ian Rogers, responsabile dell’area media di Yahoo! , sollecita l’industria musicale a trovare una nuova dimensione, più attenta a cogliere i segnali che arrivano direttamente dai consumatori. Quando nel 99 scoppiò il caso Napster – scrive Rogers dal proprio blog – non ci si interrogò se qualcosa stava cambiando e che cosa occorreva cambiare, ma si iniziarono una serie di cause contro quei soggetti che si servivano del peer-to-peer per lo scambio di musica digitale non autorizzata. Il P2P è una tecnologia, è qualcosa di fisico… rappresentava un fenomeno inevitabile ed inarrestabile. Eppure le Major – osserva Rogers – non capirono di trovarsi di fronte ad un’opportunità senza precedenti, un mercato vergine da esplorare.

La risposta ai “rischi” del P2P, da parte delle major musicali, fu l’introduzione dei DRM sulla musica fruita daI consumatore. Ma il consumatore vuole veramente musica protetta da DRM? – si interroga Rogers. Il mercato ora sta dando una chiara risposta in senso assolutamente opposto. Tant’è che sia iTunes (iTunes plus) che Amazon  (Amazon Mp3)già stanno mettendo a disposizione degli users quello che gli users da tempo cercano: musica senza DRM, scaricabile in modo facile e sicuro ed utilizzabile su apparecchiature diverse.

E non stiamo parlando di musica piratata.  Stiamo parlando del mercato musicale del futuro.

(IP Faber: soluzioni per il copyright nel mercato. Contatti)

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