IP Faber :: www.ipfaber.com

4 February, 2008

Grundig goes to Turkey?

Filed under: marchi, news, trademark — Tags: , , , — Enrico @ 2:49 pm

Creative Commons License Photo credit: Carst

A big Turkey group has bought the Grundig brand.

Once upon a time Grundig was one of the most succesful european electronics brand, well know for its televisions and radio players. German name, german quality, german product.

But markets are faster than history and Grundig lost its market and part of its strong brand during the nineties. Nowadays Grundig is no more than a empty box: no good products in the market, no potential good products in the pipeline, not even a project. So Grundig went on sale and has been aquired by a turkish group.

The old company is dead, but the brand lives.

Where is the deal? The brand is still memorable and strong among european consumers, and this could turn out to be a very successful deal for the buyer. As long as they are able to mass product new good electronics product, the brand Grundig remains a very strong selling element and  its persuasive german sound is a plus. Let’s see in 5 years time how it will develop, and then we will tell if the deal was good or bad. 

(IP Faber does IP, trademark and patents negotiations and agreements)

Advertisements

3 February, 2008

Microsoft + Yahoo! = Google?

Filed under: Blogroll, copyright, dibattito, internet, IT, marketing, thoughts — Eva Callegari @ 12:22 am

images.jpeg
Is it Yahoo a sort of Salieri compared to Google, talented and extraordinarily innovative as Mozart?

Microsoft‘s $44.6 billion offer for Yahoo can be an opportuniy for the latter to leave its eternal secondary role or – otherwise – to act its last role before retirement.

The dilemma is the following, if the cash-and-share deal between Microsoft and Yahoo will be signed: will Microsoft+Yahoo really become Google’s competitors or not?

The real targets in this huge operation are the increasing profits deriving from online advertising. Google currently owns 75% share of the relevant US market.

On the other side, Yahoo – after a successful exploit in 1994 and quotation in 1996 at Nasdaq – appears a company not able to keep its initial promise. The nature of Yahoo changed year by year: from search engine to media company, loosing “personality” in this evolution.

Therefore, for realizing the equation above, Microsoft has – first of all – to find a vision as strong as Google has.

(IP Faber: Intellectual Property Asset Management for innovative companies. Contact us)

Create a free website or blog at WordPress.com.