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28 November, 2007

La Campionaria ritorna a Milano: l’eccellenza Made By Italy

Filed under: Blogroll, brevetti, design, fiere, marchi, marketing, news, patent, trademark — Eva Callegari @ 10:05 am

images-2.jpeg
Chi avesse fra i ricordi della propria infanzia le lunghe camminate fra gli infiniti stand della Campionaria, alla “faticosa” scoperta di tutto lo scibile del mercato italiano può stare tranquillo (o, forse, può soffrire di una certa nostalgia): questa Campionaria è diversa.

Innanzitutto, è bastato il padiglione 5 della nuova fiera di Rho-Pero per allestirla.
Le aziende rappresentate poi, che a un visitatore disattento potrebbero apparire inspiegabilmente eterogenee, sono legate invece da un unico ed importante filo conduttore: sono le aziende dell’eccellenza italiana, esito di quell’economia dell’innovazione che basa la propria forza sulle idee imprenditoriali vincenti e non banali. 

In poche parole, se al centro della nuova Campionaria è la SoftEconomy che sempre più caratterizza il Made by Italy, non possiamo che concludere che stiamo parlando di imprese con assets immateriali strategici.

I beni di proprietà intellettuale sono il punto di forza di questa Campionaria.
Si può trattare di brevetti che fanno parte del portafoglio di note aziende italiane, quali Brembo, Fiat, Pirelli Tyre o di quei brevetti e di quel know-how che sono l’asso nella manica di aziende che guardano al futuro, come La Fabbrica del Sole (specializzata in impianti ad idrogeno) e Novamont (specializzata nello sviluppo di bio-materiali, non a caso vincitrice del premio dell’European Patent Office come miglior brevetto dell’anno).

Ci si può riferire a marchi solidi, che hanno un valore costruito in anni di esperienza imprenditoriale (si spazia da Ferrari a Bialetti, dal gruppo Colussi a quello di San Pellegrino, per fare degli esempi significativi).

Si può trattare del “nostro” design, quello che invade il mercato internazionale della nautica, grazie all’opera di Fincantieri e di aziende quali quelle associate ad Ucina o ancora quello che MilanoMadeinDesign sta portando per il mondo con una mostra itinerante che celebra il design italiano dell’arredo e dei prodotti di uso quotidiano.

Ed infine, ma non certo di minore importanza in una fiera di questa portata, vi sono DOP, DOCG, IGP, marchi collettivi e d’origine che contraddistinguono la qualità del nostro settore alimentare: dal Grana Padano al Lambrusco di Modena, dai vini siciliani agli oli umbri, e poi prodotti tipici marchigiani, pugliesi, sardi e dell’appennino emiliano.

IP Faber ringrazia Symbola – fondazione per le qualità italiane che ha pensato e organizzato l’evento – per la riflessione: la nuova Campionaria ci conferma che l’eccellenza italiana è fatta di Intellectual Property.

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27 November, 2007

DRM Patent Infringement against Microsoft, Hustler, Sony & Apple.

Filed under: brevetti, copyright, internet, IT, news, patent — Tags: , , , , , , , , — Enrico @ 6:23 pm

iTunes drm incorporated

Digital Reg of Texas, is suing Microsoft, Sony, Hustler (Playboy) and Apple for a patent infringement related to DRM Technology, in particular “by making, using, providing, offering to sell, and selling (directly or through intermediaries), digital content incorporating DRM technology“.

The patent, dated 1998, is not exclusive to music data, and describes a system where “digital content such as text, video, and music are stored as part of a compressed and encrypted data file. Said content remains inaccessible until a user purchases or arranges for authorization of the content.”

THE POINT> We are talking about a patented technology that is covering what is now a very hot business model on the web: selling DRM protected data via internet.

IP FABER OPINION> It’s not a problem regarding only a small company: this is, or could turn out to be, a major case of patent infringement. Digital Reg is facing a tough battle against these giants, but in case of success…

(iTunes Plus, photo courtesy of Uninen at Flickr)

26 November, 2007

Fourth Venice Award for Intellectual Property 2007 to Joseph Straus

Filed under: Blogroll, brevetti, dibattito, news, normativa, patent — Tags: — Eva Callegari @ 3:06 pm

leone
It was necessary to wear plastic boots for assisting to the cerimony for the Fourth Venice Award for IP 2007 in Venice on Friday, 23th November (due to water high tide in San Marco Square), but it was well worth the effort.

In fact, listening to the winner, Professor Joseph Straus – the Director of the Max Plank Institute – was a big pleasure.

His experience and passion for Intellectual Property Rights is tangible, even though his career has been completely dedicated to intangible assets.

The thoughts Professor Straus gave us during the International conference organized by European Patent Office, Italian Patent and Trademark Office and Venice International University on the occasion of the IP Award have been interesting and precious.

His provocative question was the following: “Is there a global patent warming?”.

The WIPO official data reveal an evident trend: 0,8 million patent applications are pending at US Patent Office and 3 Million patent applications are pending worldwide.
Furtermore, the average increment of resident patent filings in the world has increased of 45 %, from 1995 to 2005. The same indicator is 106 % in Republic of Corea and of 834 % in China.
We imagine the risks of such a global patent warming: pretestuous litigations (the so-called “patent trolls“), uncertainty on IP exclusive rights, unstable validity of patents and – in the long term – confusion in the business.

Regarding this issues, Professor Straus made 3 clever suggestions, that should be taken in serious consideration by everyone who operates in this “crazy” IP world and, above all, by IP official entity:

– creating an efficient system for rational merging of patent knowledge;
– improving armonisation among Patent offices in filing phases;
– strictly applying the requirements for patent validity (in particular, the inventive step requirement).

Thanks, Professor Straus, we will do our best to become more IP-environmental friendly in our next future!

(IP Faber does not manage every patent, but only good patents. Contact us)

25 November, 2007

IP innovation for Venice and its lagoon

Filed under: brevetti, events, news, patent, Technology, thoughts — Tags: , , , — Enrico @ 11:36 am

Composite wood poles

Fabrizio Bettiol is the General Director of a small company nearby Venice. This charismatic dynamic businessman was invited to present his patented invention to the floor of the IP International Conference held in Venice: composite wood 12m long poles ready to be planted in the Lagoon of Venice. With a population of 110.000 poles in the lagoon, Mr Bettiol enters in a niche but very valuable market.

He doesn’t want to stop here: external wooden floors, floor bridges and pontoons, deckings and many other applications come from his innovative company, Greenwood, a subsidiary of BiZeta Group.

The most important part of his speech was dedicated to the consequences of his new patented invention: not only he managed to increase the turnover (and the profit, we presume) for his company, but he also indicated major R&D gains, strategic repositioning, competitive advantages, opening of new markets

(Greenwood poles in Venice, photo courtesy of Greenwood)

24 November, 2007

IP Management and Innovation success

Filed under: dibattito, marketing, news, patent, trademark — Enrico @ 6:45 pm

Stars on cow

Mr. Nowak, General Director of Dennemeyer Group gave an interesting speech at the IP International Conference in Venice.

His view as a business man is of course practical and simple:
– you need to have a patent strategy
– you need to visualize your IP portfolio
– you need to have a business method.
He went on: you need to be honest about yourself, your company and your IP investments and take decisions.

What does it mean?

  • Cut the poor dogs (IPs that don’t have market growth and market share).
  • Be careful on question marks (IPs that can have a potential market growth but that still do not have market share).
  • Profit from cash cows (IPs with big market share but maybe little market growth) and
  • Focus on stars (IPs with big market growth and big market share)

IP Faber does think that market growth and market share is a good way to think in simple terms and get a complicated situation clear. What about a product that is still a prototype and doesn’t have a market yet?

What’s your take?

(Stars on a cow, photo courtesy of Mazda6 (Tor)’s at Flickr)

23 November, 2007

IP protection as competitive advantage

Filed under: dibattito, events, patent, thoughts — Tags: , , , , , — Enrico @ 10:42 am

Chain design

Massimo De Benedetti was a speaker at the Venice IP International Conference held on the San Servolo island, at the Venice International University.

We like this Fiat man, a portfolio manager for the CRF (the subsidiary overlooking the IP portfolio for the Fiat Group of Companies).
He said simple to understand things, mainly related to his own working experience, explaining how the value chain is changing for this intensive industrial and mechanics enabled Group .
This value chain was: R&D -> Manufacturing -> Sales ->Profit
And now is becoming more like: R&D -> IPR -> Licenses ->Profit

The key here is licensing.
Mr. De Benedetti focused on this issue: if IPRs are becoming a large part of your assets, you have to deploy a clear strategy: keep important and core technologies (=do not license), license important no-core technologies (for cashing in), and dispose of unused and not important IPRs.

He then made a good point: what is not core to you, could be important to others, so try to define your goals as a company and don’t loose money and resources to manage IPRs that don’t count for your company: sell them or license them to others. It could be a win-win situation.

(Chain design, photo courtesy of Matasano)

22 November, 2007

An Intellectual Property Magna Charta between Universty and Business

Filed under: dibattito, news, patent — Enrico @ 8:23 pm

Magna Charta Libertatum

It’s the second time we have the opportunity to meet this easy going Professor, Riccardo Pietrabissa, of the Milan Politecnico, well know for his efforts toward a better (and more “creactive”) relationship between universities and companies.

His take on the IP field is simple, but powerful.

A patent is a tool and not a target.
Therefore the mission of the universities should be developing and building tools, not implementing and cashing on their application in real world.
The mission of the companies should be on the other side to implement and use these tools.

He then proposes the “Magna Cartha” for IPs, a sort of a multi-beneficial effort toward a better IP world.
Rights and duties, very well described, for Universities (and independent research centers) on one side and Businesses on the other side.

Dribbling the insane accuse (and to us also off -topic) made by Mr. Paolo Baratta, the President of the Venice International University, he escaped from the political scenario and gave us a practical development tool for implementing a clever win-win relationship between knowledge centers and business power.

(Magna Charta Libertatum AD 1215, photo courtesy of Stupormundi

21 November, 2007

Intellectual Property future’s scenarios

Filed under: dibattito, news — Enrico @ 1:55 pm

Green Window

It’s nice to seat down for a while and listen to some interesting brain products. Guy Carmichael was the first speaker at the Venice IP International Conference.

He showed a few slides and talked about his (and EPO) view on the future IP scenarios. In his very interesting and refreshing speech, he talked about windows (not Bill Gates), used as metaphors for looking at the future.

In his opinion we need to focus not on forecasts as such, but on stories of possible futures: the scenarios. The difference is important: a scenario gives us the possibility to understand better and prepare ourselves for the future.

Guy presented 4 possible scenarios, depending on the winning driver : market, society, geopolitics and technology, and for every single scenario he analyzed critical points, main effects and how will be the situation in 2025 (probably).

IP Faber thinks the there will be not a major winner (or driver) but that the result will be a mixed match of the different actors. Businesses, People, Governments and Techworld will be sharing the same meal.

The real question is: are we really sure there will be a simple scalable organised system in 2025, capable of diminishing the risks of the game and turning today major IP disadvantages in tomorrow bright successes?

(Photo courtesy of Piermario at Flickr )

3 November, 2007

La decisione della Corte di Giustizia sul marchio tridimensionale Develey – CoJ rules on tri-dimensional Develey TM

Filed under: design, marchi, news, trademark — Eva Callegari @ 7:23 pm

bottle Dopo due gradi di giudizio, la Corte di Giustizia Europea il 25 ottobre scorso ha rigettato il ricorso presentato da Develey, società tedesca che produce salse, maionesi e ketchup e che annovera fra le proprie clienti anche Mc Donald.Oggetto della vertenza il marchio relativo alla forma di alcuni barattoli prodotti da Develey (nella foto), già depositato e concesso in Germania.

A livello comunitario, la registrazione non è stata invece autorizzata. La Corte ha sottolineato l’autonomia del sistema comunitario dai singoli sistemi nazionali: il fatto che un marchio sia già concesso in un paese europeo non basta ad assicurarne automaticamente la validità come marchio comunitario. Infine, la Corte ha osservato che il consumatore medio non è abituato a presumere l’origine del prodotto dalla sua forma. In questo caso, questa forma di bottiglia di ketchup non è stata considerata sufficientemente distintiva dalla Corte di Giustizia.

(IP Faber garantisce tutela alla forma dei tuoi prodotti. Contattaci)

 Last 25 October the European Court of Justice rejected the appeal filed by Develey, a German Company producing and selling sauces, mayonnaises and ketchups (i.e. Mc Donald is one of Develey’s client) all over the world. Develey filed an EU TM application for the shape of a specific plastic bottle (see the photo). The same TM was previously validated in Germany. At EU level, the application was denied. The CoJ stressed the fact that the EU TM system is indipendent from each EU country TM system. Furthermore, The Court assessed that the average consumer is not used to recognise the origin of the product from its shape, but from its label. Therefore it is not easy for a tri-dimensional trademark to be considered valid. In this case, the Court of Justice rejected Develey’s appeal stating that its tri-dimensional TM lacks of distinctiveness.

(IP Faber enforces protection of your products’ shape. Contact us)

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